How could David Haye utilise social media?

David Haye has the world at his feet. For those of you who may not know Haye is the WBA Heavyweight Champion of the World, and last month he made his first defence of his title, beating John Ruiz in style with a 9th round stoppage.
David Haye doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars
