FundSport.com Launches!
Its been over a year from concept to launch, and FundSport.com is a project we feel could make a real difference to grass roots sports across the UK and overseas.
Grass roots is the heart and soul of sport in every country, not just the UK, and whatever happens at the grass roots level will have a direct affect on professional sports. For example; All of Britain’s Olympians and Paralympians started at grass roots clubs. We aim to help grass roots sports teams, athletes and coaches be the best they can be. In order to do this we are dedicated to providing the best possible advice and giving everyone connected with grass roots, amatuer and community sports a place they can not only turn to for help and advice, but also a place they come together to discuss the key issues affecting sport. There are three main ways we aim to helps sports clubs and athletes; We also have free expert advice on a number of other topics including; PR & Marketing, Club Management and Social Media.
Is content really king?
In my recent SportsNetworker.com post ‘From Sports Team to Social Experience‘ I said I don’t totally agree with the social media cliché ‘content is king,’ and I’d like to explain that statement.
In my opinion community is the most important factor in social media, and content, in most cases, is an indispensable stepping stone to building community.
if content is king, your community is GOD!
Gary Vaynerchuk
For me it’s the engagement and conversation around content that brings social media success and builds community. Constantly pumping out content is great, but engaging with the people who view and discuss it is often the difference between success and failure. This engagemnt is where relationships are built.
There are people out there who are at the top of their industries but aren’t necessarily the best at what they do, they just know how to market themeselves. The same goes for many products and services. Content is of course a big part of their success but the community these individuals/brands build is what drives the sales and positions them at the top.
What do you think, is content really king?
Beckham, Thanks For The Memories
I’ll warn you now this isn’t one of my typical articles, if you’d like to read about how sports can utilise social media, I’m sorry to disappoint you (this time), but I feel sometimes we need to take a step back from social media and remember exactly why it is we love sport so much. This is simply an article to say thank you to a sporting icon and a true England legend.
Rediscovering My Love of Basketball
During the past couple of months I’ve rediscovered my love for the game of basketball. I only started playing when I was about 16, and gave up a year or so ago, after a combination of me snapping my ankle ligaments after jumping for a rebound, (ouch!), and my team folding shortly after my comeback.
During my year away from basketball I barely picked up a ball, or watched a game. But, a few months ago I took part in a charity game with a few friends and it reminded me how much I enjoyed playing, so I decided to permanently bring my Jordan’s out of retirement, and I’m loving it. The first few training sessions were a struggle, but I’m starting to get back into the swing of it now. My comeback also got me thinking about a post Lewis Howes wrote a while ago, ‘Don’t Forget What You Are Passionate About: For Me, It’s Dunking!’ See video below. I completely agree with Lewis, it’s important not to forget your passions, during my year out I forgot how much I enjoyed basketball and if it wasn’t for that game a few months I may never have rediscovered it.
It’s not just on the court where I’m getting involved with the game, I’ve also started to think about basketball off the court and I’ve written a couple of articles about the ‘Back British Basketball’ campaign and how the sport can grow in here in the UK. If you’re interested you can read them on The UK Sports Network and SportsNetworker.com. The responses I’ve had to these posts have engrossed me in the game even more, British Basketball fans are so passionate about the sport, it’s crazy. I already have a couple more basketball articles in the pipeline and it may well be area I write about and aim to work in a lot more in the future. Whilst I may have made a comeback to playing, I’m pretty sure I’ll never be remembered for what I do on the basketball court but, maybe I can make a difference off of it….
The Business of Sports Awards – And the Winners are…
Russell Scibetti’s website The Business of Sports.com announced his inaugural ”Business of Sports Awards” winners. It was a great honour to be nominated and eventually finished runner up:
Runner-up: Ash Read – Also featured as a Rising Star by Partnership Activation, Ash regularly contributes great content on social media and fan interaction on multiple sites. Already a co-founder of a grassroots sports marketing company, Ash has a great road ahead of him.
Thanks to everyone who has read any of my content and supported my over the past year!
[VaynerMedia Blog] Sports Fans: Don't Forget How Lucky We Are!
Great post Sam!
My post from today on the VaynerMedia blog. A sneak peak:
While I titled this post, “Sports Fans: Don’t Forget How Lucky We Are!,” I easily could have dropped “Sports Fans” from the title, or even called it, “Brands, What a Massive Opportunity You Have!” The point is that 1. This post can apply to all industries, and 2. Brands need to realize that they have the opportunity to engage customers and fans on a completely different level than they previously could, and in some instances, let them (feel like they) have a part in a real-life decision.
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